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Economists say for a country to grow, it must make full use of its “comparative advantage”. Management gurus say for a firm to thrive, it must play well its “competitive advantage”. Life coaches tell you that to succeed in career and life, you should invest and cultivate your “unique strength”. The rationale for such advices is very simple. But if only it were all that easy to implement. Because the challenge of creating real competitive…

If you are an ordinary human like me, you have wants and desires. You may think that you want money, a wonderful mate, children, a decent job, a nice car. However, nobody really wants anything but happiness. And most of us are conditioned to think the reason we want this and that is because “When I have this and that, I will be happy”. But the astonishing truth is– it’s the other way around. Most…